[Tencent car Zhuangao 11 January] 2011, the auto companies are most afraid of? Limited car so! Beijing limits the power of cars that, huh, huh! Are emerging. Experienced in mid-December 2010 overtime selling cars, selling hundreds of BMW the day, line up on the plate, the Beijing auto market is completely into the Valley of the ice. Sales of less ice valley side, the other side is the demand can not be met.
serious imbalance between supply and demand of consumers millions of soldiers in single
First, let us talk about, I suppose. Purchase line in Beijing, Jan. participants bid rate is very low, estimated rate of only 9.5 million people signed. 8 Jan. 24 when the car indicators for the Beijing declaration of the first round of cut-off point, a total of 21 million people applied for Beijing. According to regulations, 26 indicators will determine who gets the car, while the monthly index only 20,000 car. (Basically, you can eat a whole month, car indicator)
this and the current estimate is not much difference between college, and even more difficult. Estimated in addition to the character of those outside the test purchase, or you can look at each doorway. If you have to go back door, perhaps to escape the pain of the character test.
like freezing the purchase of businesses, most businesses suffer
Second, demand that the car prices were also able to produce enough cars, but is shocked Beijing's policy resulting in oversupply situation. We supposed to do? Supply chain enterprises have been
first caught the dealers in Beijing. Dealers have been operating for years pressure, but how many have their money to eat. They chose to lay off staff or disguised layoffs. In previous years, Beijing's largest car market - the Asian Games Village Automobile Exchange Market, is the car before the Spring Festival season, and now wants to come 4S shop, 4S shop employees can only choose early . Because the salary, and car sales are closely related. No one buys cars, you'll get commission, 4S shop employees some choice or being chosen to leave.
a car company executives said, the most unfortunate are those who just got their qualifications 4S shop. In particular, the new luxury car dealer, pre-investment costs at least be a few million dollars, often thousands of yuan. Beijing is now faced with limited car that is not retreat. Back, upfront investment, and who look to you? Jin, have a good job losses for two years or even longer to prepare, who is affordable?
Then they complain that the auto companies. Many car companies to face such a problem - how to shop in assessing the performance of 4S in 2011. Year 200,000 new vehicles, plus trade-in, it will only 500,000. Beijing 2011 car sales in the first-tier cities is clear, you can bottom. Indicators of the normal year, you let dealers how to complete the task? After all, this is not a dealer who can afford them!
more trouble is, if other cities follow the example of Beijing, then the major car firms by 2011 sales target of loud noise to get started? How to implement an area of a region it?
Beijing restriction order, can hit the freezing rain over the U.S. nowadays. Wide ramifications. Frozen Central Meteorological Observatory issued a yellow warning, Guizhou, Guangxi region will have freezing rain; in the Pacific Ocean to the United States, too, was freezing rain storms hit the south, once hundreds of flights canceled.
wide magnitude of the purchase of the fight against the whole industry chain
Third, automobile accessory industry chain. Impact not just auto parts enterprises, extending to the upstream raw materials from rubber tires; from the vehicle extending to the steel. It was judged in 2011, the probability of Chinese steel prices fell significantly, not even rule out the crash. Just think, if the decline in auto sales growth or even negative growth, then China's steel industry is bound to be a greater negative impact.
we may concern in January 2011, February car sales in China. Sales Order How strong risk? Maybe then there will be more understanding. In addition, purchase orders and other restrictions under the influence of negative factors, the first quarter of 2011 may become an important window of time, the profitability of car companies will show what kind of pattern? Will not repeat the past, most companies of losses?
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