China Unicom net profit expected to fall behind

 China Unicom net profit expected to fall behind the text of a knife horse

Recently, China Unicom announced on the HKEx is expected in fiscal 2009 compared with fiscal 2008 net profit down 50% year on year. Unicom reasons given for this : business year ended December 31, 2008 only?? generate after-tax net income of 27.57 billion yuan, resulting in the Company as of December 31, 2008 only?? the profit? greatly increased. but this has been discontinued operations? again of the Company as at December 31, 2009 only?? the performance impact. After 2009, no such benefits, China Unicom's net profit fell not surprising. In fact, we focus, while China Unicom net profit fell, but the main concern is the conduct of the Unicom WCDMA performance impact and potential opportunities and development planning.
In this regard, China Unicom also given an explanation. Unicom, said, As of December 31, 2009 only?? the surplus? an impact. growth.
the development of China Unicom WCDMA has some blood on its role in performance, then the development of WCDMA then? how much to give Unicom's future expectations? in the current market structure, WCDMA number of advantages ? market share and how much? and the other two competitors in the competition, the advantages and potential of China Unicom, where? rely on future competition in the capital, what is?
before, China Unicom launched its monthly operating data .2009 In December, China Unicom net increase of 920,000 3G users, total number of 3G users is approaching three million mark, reaching 2,742,000. It is noteworthy that, in the monthly data back, still had a pride of place is China Unicom, the three major operators, China Unicom's 3G subscribers is the most clear one statistics, including the new 3G mobile phones and 3G on the card users. The monthly deducted on new subscribers in the 3G card part of the December new 3G mobile phone the user is actually from November's 600,000 increased significantly to 888,300, the chain increased 48%, which shows that China Unicom's 3G mobile phone subscriber growth is on speed.
This is also the advantage of WCDMA itself, after all, in the global market , WCDMA operational capabilities and the user is the largest, the terminal is also the largest selection of space, so that the potential advantages of operating as long as reasonably Unicom will naturally become the fundamental and other competitors to compete and likely to get head start in the 3G market . In fact, analysts have said that China Unicom WCDMA market reputation has been established. its a good application experience has gone beyond its competitors and get user acceptance.
Therefore, the market for the first quarter of 2010, China Unicom market have been very concerned about, after all, January to March each year is the industry's traditional peak season, the Lunar New Year, new students will become telecom operators to develop the user a good time. Therefore, if China Unicom correct strategy, marketing in place, then the 3G users this year exceeded 20 million is not difficult.
Unicom course, how to tap the capacity of WCDMA is very concerned about their market, China Unicom is currently the market is undoubtedly more concerned about the iPhone and opportunities. We see Apple's new products , on the basis of the iPhone and the new iPad tablet released, Apple's brand reputation and market positioning fashion gave rise to more visual and application experience.
then the marketing strategy of China Unicom in the iPhone will become is critical. If operating properly, will affect the market as its razor. Unicom is currently at an early date for iPhone, supports both Wi-Fi standard, also supports the domestic independent WAPI standard. After all, the iPhone has been emasculated in the market is It is difficult to resist the attention of parallel imports.
Unicom wants to use his campaign to get people more aware of the iPhone and the desire to buy. We have seen recently, iPhone TV ads across the country in large numbers, Beijing, Shanghai , Guangzhou, Shenzhen, Hangzhou, Chengdu, Nanjing and other places full landing stations; in Anhui, Fujian, Shandong, Liaoning and other provinces are also a lot of monitoring of TV advertising to iPhone; In addition, many local television cable channels, in Tianjin, Hubei , Shaanxi, Chongqing, Jinan, and other second-tier cities, cable channels have all seen new iPhone ads on the scene. It is reported that China Unicom will invest 100 million yuan this propaganda campaign.
We note that the content of television version of iPhone ads CCTV is also very different from the previous, the opening that this iPhone has more than 10 million applications, the next is some of the specific iPhone applications, advertisements including: You can always trade, and some tell you the weather outside, and some tell you sweat, you can visit more easily, at any time scanning, etc.. Unicom want to become iPhone iPhone by the well-known image of the product features promotional publicity, want users to have a deep perception of the iPhone in order to increase the viscosity of iPhone. After all, iPhone's advantages in the application itself, do not look as powerful feelings of 3G applications , then the iPhone there is no reason to rage.
However, the market's desire to buy more, or the temptation to stay on in the price, because the iPhone itself, the price advantage is not obvious, even a little out of reach to say that this is a weakness. plus Run out competitors in the 2G era, so that iPhone 3G advantage can not more fully reflected, China Unicom, said people had a look of frustration, for 2G mobile phone network, which is really a waste. value of capacity, this is the fundamental, of course, price is a factor to be important.