current channel strategy

current channel strategy, franchise stores in China car sales dominate. 4S marketing model, that vehicle sales (Sale), spare parts supply (Spare part), service (Service), Feedback (Survey) \For \

should actively promote the marketing channels of the flat car changes. Traditional Chinese auto sales channel network was \However, as market competition intensifies, the traditional marketing channels exposed the shortcomings: First, the manufacturer of the radiation and control of distribution channels diminished capacity; the second multi-layer structure is less efficient and cost increase; third multi-layer structure to make information not accurate, and timely feedback. With the development of information technology and competition, many automobile manufacturers will transform sales channels for the flat structure to shorten the distance between manufacturers and users to reduce cost of sales, to help users, but also help control the price.

marketing channel in the car of choice, although the different characteristics of different enterprises due to their own performance in the channel structure, there will be quite different, but in the marketing channel design, the flat should be grasped in different enterprises a basic principle. Guangzhou Honda, Shanghai GM, FAW Volkswagen, Audi and other car companies with established brand franchise stores directly way, front shop directly to end users. Chinese car sales from the \After the flat into a network of sales channels are wholesale, to shorten the distance with the end users, and enhance understanding of the market, improve the competitiveness of prices, provide more timely services, and thus can be more proactive, more comprehensive control, market development, significant long-term development of firms.